Breastfeeding Educator Hub/The Informed Mother Program

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Everything you need to feel confident, calm, and ready to feed your baby. All in one place. 🌿

Registered Midwife · Registered Nurse · Newborn Breastfeeding Specialist · UNICEF BFI Aligned

The complete midwife-led feeding preparation program for pregnant women who want to arrive at birth feeling genuinely prepared — not overwhelmed.

Everything you need to feel confident, calm, and ready to feed your baby. All in one place. 🌿

Midwife-led · Evidence-informed · Calm, judgement-free guidance

  • £97

The Informed Mother Program

  • Bundle
  • 7 Items

You’re growing a baby. And somewhere in between the scans, the appointments, and the endless to-do lists — feeding feels like the one thing nobody has properly explained.

You’ve got questions.

“Do I need a pump? Should I be expressing? What even is colostrum? What if I get it wrong?”

There’s so much information out there — and almost none of it is clear, calm, or actually tailored to you.

This program changes that.

Introducing: The Informed Mother Bundle

You're growing a baby. And somewhere between the scans, the appointments, and the endless to-do lists — feeding feels like the one thing nobody has properly explained.

You've got questions.

"Do I need a pump? Should I be expressing before birth? What even is colostrum? What if I get it wrong?"

There's so much information out there. And almost none of it is clear, calm, or tailored to you.

This program changes that.

Three expert-led courses. Four bonus resources. Everything you need — in one place, at your own pace, before your baby arrives.Three expert-led courses, brought together in one complete bundle — so you arrive at your baby’s birth feeling genuinely ready.

Not perfect. Not pressure-free. But prepared, informed, and supported.

What’s inside the bundle:

🤍 COURSE 1: Colostrum & Early Feeding

A Gentle Guide for Your Baby’s First Days

Colostrum is the first milk your body makes — and it’s one of the most powerful things you can give your newborn. But most mums don’t know what it is, when it starts, or how to harvest it before birth.

In this course you’ll learn:

✔️ What colostrum is and why it matters so much in those first hours

✔️ How and when to start harvesting before your due date

✔️ How to store it safely and bring it to hospital

✔️ What early feeding really looks and feels like

No more guessing. No more googling at midnight.

🤍 COURSE 2: Expressing & Breast Pumps — What You Need to Know

Your Complete Guide to Pumping, Expressing & Choosing the Right Equipment

Whether you’re planning to exclusively breastfeed, return to work, or just want a freezer stash — understanding expressing and pumps before your baby arrives makes everything easier.

In this course you’ll learn:

✔️ The difference between every type of pump — manual, electric, hospital grade, silicone and breast shells

✔️ How to express effectively by hand

✔️ When to start, how often, and how to store your milk safely

✔️ How to choose the right pump for your situation — without wasting money.

🤍 COURSE 3: Calm & Prepared — Breastfeeding Preparation

The Midwife-Led Antenatal Session That Gets You Ready

One focused hour. Everything you actually need to know about breastfeeding before your baby is born — delivered calmly, clearly, and without pressure.

Plus — your bonus resources:

🌸 Breastfeeding Affirmation Cards — 19 printable cards to keep you grounded and confident on the harder days

🌬️ Breathe & Flow — a calming meditation guide to help you connect with your body and feel at ease as birth approaches

💌 Snuggles & Suggestions — a sweet, practical guide written from your baby’s perspective, perfect for sharing with visitors in those precious early weeksIn this course you’ll learn:

✔️ What breastfeeding really feels like in the early days

✔️ How to recognise your baby’s hunger cues

✔️ What’s normal — and when to ask for help

✔️ How to approach feeding in a way that’s responsive and manageable

  • £7.99

Breastfeeding Affirmation Cards for New Mothers

  • Download
  • 19 files

A beautiful set of printable affirmation cards designed to support and empower new mothers on their breastfeeding journey. These cards serve as daily reminders of the strength and resilience within every mother. - Content Includes: - Thoughtful affirmations to boost confidence - Positive reinforcement for breastfeeding challenges - Tips for incorporating affirmations into daily routines

  • £59

Calm & Prepared: Breastfeeding Preparation

  • Course
  • 11 Lessons
  • Includes 1 additional product

A simple, practical antenatal course to help you feel more prepared for feeding your baby — without overwhelm. If you’re pregnant and starting to think about breastfeeding, it can feel like there’s a lot to take in. This course will help you understand what to expect, so you can feel more confident and supported — in a way that fits you.

  • £19

Colostrum & Early Feeding: A Gentle Guide for Your Baby’s First Days

  • Course
  • 5 Lessons
  • Includes 1 additional product

You may have heard about expressing colostrum before your baby arrives — but it’s not always clear what this means, or whether it’s right for you. This session helps you understand your options, so you can make informed, confident decisions.

  • £19

Expressing Made Simple: Choosing the Right Breast Pump

  • Course
  • 6 Lessons

A clear, 30 minute session to help you understand when and how to express — without confusion or overwhelm. If you’ve been wondering whether you need to express, when to start, or what to do… this will give you simple, practical answers. Expressing is one of the most confusing parts of preparing for feeding. A simple, supportive guide to help you understand if you need a pump — and what might suit you.

  • Free

Liquid Gold: A Midwife's Guide to Colostrum Harvesting Before Birth

  • Download
  • 1 file

Created by Louise — Registered Midwife, Registered Nurse & Newborn Breastfeeding Specialist with 18 years experience. This free guide walks you through everything you need to know about colostrum harvesting — from when to start, to how to express safely, to storing and bringing it to hospital. Grounded in NHS and UNICEF Baby Friendly Initiative guidance. Reassurance, not pressure. 🤍

  • Free

The Essential Guide to Breast Pumps for Pregnant Women

  • Download
  • 1 file

I've written this guide because the breast pump aisle (and the internet) can feel completely overwhelming. Endless products, conflicting advice, and a lot of marketing dressed up as information. My goal here is simple: give you the real picture, based on clinical evidence and 18 years at the bedside — so you can make choices that actually work for you and your baby.

About Louise

I'm a Registered Midwife, Registered Nurse, and Newborn Breastfeeding Specialist with 18 years of experience supporting new mums and their babies.

I've worked on neonatal units, supported thousands of families through their feeding journeys, and led hundreds of antenatal courses. I know what the questions are at 3am. I know what the tears feel like on day three. And I know exactly what makes the difference between a mum who feels lost and one who feels capable.

I created The Calm Feeding Program because every pregnant woman deserves to arrive at birth feeling ready. Not perfect. Not pressured. Just prepared, informed, and supported. 🌿

THE VALUE BREAKDOWN

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The bundle contains:

  • Colostrum & Early Feeding — £19

  • Expressing Made Simple — £19

  • Calm & Prepared — £59

  • Breastfeeding Affirmation Cards — £7.99

  • Increasing Milk Supply Guide — £7.99

  • Essential Guide to Breast Pumps — £7.99

  • Liquid Gold Guide — £7.99

  • Total current value — £128.96

  • Your price now — £97

  • Saving — £31.96

This is for you if....

  • You're pregnant and want to feel genuinely prepared for feeding

  • You're not sure about how you would like to feed your baby

  • You've heard feeding can be hard and you want to get ahead of it

  • You want everything in one place — not scattered across Google at midnight

  • You want guidance from someone with real clinical experience, not just an opinion

The Informed Mother Bundle is £97 right now. In September when Beyond Birth launches — my complete postnatal preparation course worth £97 alone — it goes up to £147. Buy now and Beyond Birth is added to your account automatically at no extra cost.

FAQ section

Frequently asked questions

You've got questions. We've got answers.

Is this suitable for first-time mums?

Absolutely — it’s designed with first-time mums in mind. No prior knowledge needed whatsoever.

Can I buy the courses individually instead?

Yes — each course is available separately. But the bundle gives you everything at the best possible price.

When should I buy this during pregnancy?

Ideally from 28 weeks onwards, though earlier is absolutely fine. The colostrum course in particular has guidance on harvesting from 36 weeks.

What if I haven’t decided how I want to feed my baby yet?

You don’t need to have made any decisions about feeding before your baby is born — and that’s completely okay. What matters is that you feel informed about all your options, so that when the time comes, you can make the decision that feels right for you and your baby.

The expressing and pump course is valuable for any mum who wants to understand their options. And the bundle as a whole is perfectly suited to anyone who is planning to breastfeed, still weighing things up, or simply wants to feel prepared for whatever their feeding journey looks like. 🤍.

Is this a live programme or pre-recorded?

All pre-recorded — so you watch entirely at your own pace, on your own schedule. Watch before your baby arrives to feel fully prepared, and return to any section after birth whenever you need a reminder or a little reassurance. 🤍

How do I add a question and answer to my FAQ section?

In the "Content" tab, scroll down and click on an existing question to edit the text. Click "New Question" to add more questions to your FAQ.

  • £97

The Informed Mother Program

  • Bundle
  • 7 Items

If you’re pregnant and starting to think about feeding, it can feel like there’s a lot to take in. This brings everything together in one place — so you can feel more prepared, without overwhelm.